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Enquirer Consulting Group / Prepared for SSC Signs & Lighting
October 2026

Finding SSC's next national programs.
Built with you, then yours.

Todd, you asked for some information first. Here it is, written for SSC Signs & Lighting, so you can decide whether a call is worth your time.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A national sign company that runs the whole job end to end.

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SSC designs, engineers, permits, fabricates, installs and maintains signage and lighting, from its Lewisville, Texas headquarters, a manufacturing facility in Ocoee, Florida and offices in Phoenix and Moorestown, New Jersey.
02
The site leads on multi-site programs: rollouts and re-brands across many locations, with one point of contact and one install standard coast to coast.
03
Healthcare, banking, hospitality, retail, arenas and airports are all named markets, with Baylor Healthcare, Frost Bank and Dickies Arena among the partners on your site.
04
For a new client, the next step the site offers is a quote, a 15-minute call or a free consulting session.
Many national programs start with one facilities, construction or brand leader at a multi-site organization agreeing to talk. Those people can be named, and a named list can be worked.
Prepared for SSC Signs & Lighting
Where this goes

Where the next national programs may come from.

Today
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In commercial signage, new programs usually come from existing relationships, design-firm referrals, bids and quote requests.
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That keeps the shop busy. It is slow when the goal is a steady flow of new national accounts every month.
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The people who decide on a multi-site sign program are busy and get pitched often, so a generic message rarely gets a reply.
In the first weeks and months
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A named list of multi-site organizations in the markets you choose, with the facilities, construction and brand leaders who would decide on a sign program.
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Short messages written for one organization at a time, sent from warmed inboxes and managed profiles, with a person answering every reply.
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Interested replies passed to your sellers with the context, so their time goes on conversations with people who asked.
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At the end of four months your team runs it, with the playbook, the lists and the dashboards. You own it, we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for SSC Signs & Lighting

Three things, matched to how a national sign company wins programs.

The account list, built by name

Banks, health systems, restaurant and retail chains and other multi-site organizations in the regions you pick, with the decision makers named. Not a bought database.

Outbound that runs every day

Research-led email and LinkedIn messages written for one reader at a time, from warmed inboxes and managed profiles. A person owns every live conversation.

Reported like a result

Sends, replies, real conversations and meetings booked, by market and by region, visible to you every day.

You do not get another vendor to manage. One point of contact, the same promise SSC makes its own clients.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list ourselves. Named facilities, construction and brand leaders at the multi-site organizations you choose, not a bought database.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
You asked for information first

The short version, for SSC.

01

What we do

We design, build and run an outbound business unit: the list, the messages, the inboxes and profiles, and a person on every reply. It books first conversations for your sellers.

02

What it could do for SSC

Put SSC in front of multi-site organizations that have not met you yet, with a site survey or a quote as the next step.

03

Why the handover matters

It is a fixed four-month build. Then we hand it over with the lists, the playbook and the dashboards, so it keeps working after we leave.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Yours to keep. Nothing owed.

  1. Read it, forward it to your team. It is yours either way and nothing is owed for it.
  2. If any of it is wrong about SSC, tell Paul and he will correct it.
  3. A short call with Paul to walk through what a named list for one market, say banks or health systems in one region, would look like. Only if it is useful to you.
Paul is your point of contact from here. Take a slot at cal.com/ecg or reply with a time and we will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   cal.com/ecg
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for SSC Signs & Lighting.